Significant Sneakers: And1 Tai Chi, Nike Shox BB4, Reebok Answer IV, adidas The KOBE, adidas Mad Handle
Branding may have reached its nadir in the first year of the new millenium. Shoes like the And 1 Tai Chi, the Nike Shox BB4 and the Reebok Answer IV were distinctive enough without massive logos, and even the adidas KOBE featured stripes that were merely inset, not blown out. Sneaker savvy consumers knew what was up without billboard-sized reminders. When Vince Carter crushed all comers in the Dunk Contest the year before while wearing the Tai Chi, no one needed a reminder.