23 Ways The Air Jordan III Revolutionized Sneakers

Branding Shifted from the Sides to The Tongue And Heel

Traditional basketball shoes always showed their branding on the sides - from the Converse All Star ankle patch to adidas's Three Stripes. The Air Jordan II took an entirely new approach, stripping off nearly all the branding and making the sneaker itself the brand. The Air Jordan III stayed Swoosh-less, but the prominent Jumpman logo on the tongue and huge Nike Air on the external heel counter let those who weren't in the know, know.

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