10 Reasons The Sneaker Hype Won't Die Down in 2013

Signature Sneakers Keep Evolving 

Signature kicks keep getting stronger — this has been the best run as far as solid product and competitiveness of models and players since the mid-'90s, especially the NBA. For a minute it looked like Bron-Bron had things on lock, now D. Rose has emerged as one of the favorites, and Durantula has quickly caught pace with the people as well. Between the incredible innovation, standout colorways, and concepts — even if you don't dig signature performance sneakers, they are going to be tough to pass on in '13. Throw official customization options into the mix, and the possibilities are quite literally endless.

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