When your brand becomes a part of a rap song, you know you've made it. But when Rick Ross shouts out your brand for its ugliness and then goes so far as to make it part of the chorus, you've done the opposite of made it.
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more