The 10 Sneakerhead Commandments

7. Thou Shalt Not Re-Sell General Releases

Modern Interpretation: Re-selling is a tricky — and somewhat morally ambiguous — subject. Picking up a few extra pairs of a limited release to finance your own purchase, OK. In some cases, you may even be providing a valuable service to those who either missed out on release day or live somewhere where they had no access to a regional drop. In that case, your surcharge is well earned. But buying entire size runs of a mass-produced retro and turning your local Foot Locker into your personal Jordan wholesaler? Seek forgiveness, for you have sinned.

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