A Complete History Of Hip-Hop Sneaker Deals
By Robert Facey, Brandon Edler | Nov 29, 2012 | 11:06 am | Permalink
Pharrell Williams Launches Ice Cream
When: 2005
Back in '05, Pharrell linked up with BAPE founder Nigo to create the two streetwear brands Billionaire Boys Club and Ice Cream. Due to many setbacks formed by disputes between Reebok and Pharrell relating to the Ice Cream sneaker line, the brand never quite lived up to its star-powered potential.
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