Year released: 2009
Ronnie says: "The first Nice Kicks GEL Lyte was part of the Trilogy Project. It was the second drop out of the three which consisted of the Cultureshoq 1.0 and the Highsnobiety 1.0. Working with Matt Halfhill (of Nice Kicks) was easy, he's one of the people I have major respect for in this industry. We decided on all red to represent his site and we worked on a few samples. The truth is, ASICS screwed up and produced off of the wrong sample that we didn't approve. The sample we approved had a mesh toe and had white stripes but after a few discussions we decided the shoe they produced actually looked better, I guess everything happens for a reason."