23 Things You May Not Know About Air Jordans

Hare Jordan

Like many other things in the Air Jordan canon, the "Hare Jordan" ad campaign may look like a no-brainer now, but it represented quite the risk — and quite the investment — in 1992. The initial ad alone cost $1 million (not including Jordan's salary), took six months to make, and required 3,000 separate illustrations drawn by 25 different artists. Ehhhhhh, what's up, jock?

[via L.A. Times]

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