The NFL regular season kicks off on September 5th with much anticipation. A month into the season, as it does every year, the league will celebrate Breast Cancer Awareness Month in October by incorporating pink gear on the field to show its support for the great cause.

Under Armour isn't wasting anything preparing for October as it released the UA Highlight football cleat in a eye-catching pink colorway earlier this week. Worn by Under Armour athlete Cam Newton, the Highlight is a high-performing piece of footwear. The high-cut cleat replaces the need to use tape for support. Instead, the high-profile construction of the upper, paired with a Molded 4D foam in the footbed, act as a cohesive unit to keep the foot firmly in place. The shoe acts as one with the foot to ensure maneuverability.

Grab a pair of the pink UA Highlight cleats for $130 at Eastbay.


Related: Under Armour Releases Northwestern 2012 Football Uniforms

Related: Under Armour Unveils the Micro G Torch Basketball Sneakers