10. Run DMC
Who And Why: Hip-hop pioneers, endorsement pioneers, kings from Queens
Years Of Influence: 1981-present
They took music and hip-hop culture, and fused it together with sneaker culture. Most notably, talking about what most sneaker enthusiasts had in mind but could not showcase on a global level. Run DMC was able to do that, and it really shined a bright light on such a unique underground scene at the time. History makers. MY ADIDAS!!!!