39. Paul Fireman
Who And Why: Established Reebok in America, challenged Nike
Years Of Influence: 1979-present
Paul is responsible for everything that Reebok has done from the '70s through the '00s. And regardless of what you may think of Reebok as a brand, they are major players in the sneaker culture. Any sneaker executive will tell you that, while there’s a love-hate relationship between all major shoe companies, they all need each other, and if one brand sinks, the whole economy sinks. Freestyle, Aerobics, Reebok Classics, RBK, S. Carter, Pump…not a bad resume.