Who And Why: Designer, BAPE founder, filtyh rich
Years Of Influence: 1993-present
Prior to A Bathing Ape, huge corporations owned the sneaker world. Nigo came along (admittedly ripped off a silhouette), and was able to make a dent in that players’ club of huge giants. All of a sudden, exec’s asked “How the fuck is this Bape guy making so much noise?!” It definitely takes a lot to get the attention of these titans and that’s what he did. Nike tried to shut him down, but their trademarks and copyrights were not airtight enough on their Air Force 1s to do so. The game was hence changed. Nigo opened the door for a lot of independent footwear brands.