The next time your girl is mad you just dropped a buck fifty on a pair of kicks instead of on her, remind her that sneaker companies and personalities have been going above and beyond with their charitable efforts the past few years and your purchase is helping, too. Okay, maybe she isn't that naïve, but at the end of the day the big boys want to see their bank accounts grow just as much as the next person—the difference is they are making a real impact on the lives of less fortunate people as well. Michael J. Fox's Nike MAG endeavor was the most prominent, but there's also been the Doernbecher initiative as well as Lance Armstrong's ever-expanding LIVESTRONG line. Charities make money, we get more dope kicks, everybody wins.
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more