20 '70s Sneakers You Need To Know

Onitsuka Tiger California

Year Released: 1978

Without the help of Onitsuka Tiger, Nike would have never come to fruition. Phil Knight started Blue Ribbon Sports selling Tiger running shoes, and Bill Bowerman's tinkering was first done to modify Tigers. By 1978, Nike was booming, and Tiger was — at least in America — just trying to keep up. The jogging craze had hit, and the California paid tribute to whence it came.

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