4. Fat Joe

Complex says: You can catch Fat Joe courtside at a Knicks game in a different pair of Nikes or Js on any given night — the difference between his and yours is he is usually going with player editions while you copped yours at Foot Locker. Fat Joe also had his own shoe with Protegé and many Terror Squad branded AF1s. And who can forget the top five iconic moment from ESPN's "It's The Shoes" — licking his kicks on camera. Often imitated but never duplicated.