An Execution Inspires Nike's Slogan

Complex says: Advertising Age chose Nike's Just Do It slogan as one of the top five ad slogans of the 20th century. Many people may not be aware that Wieden-Kennedy agency co-founder Dan Wieden, was reading his morning paper and came across a story about an American criminal, Gary Gilmore who uttered the words "lets do it" when being led to his execution. You know the rest and a murderer is credited with coining the phrase that helped all of us get so fresh to death.