40. Kiana Tom
Issue: May 2002
In the mid- and late-'90s, Tom hosted a very popular exercise program on ESPN, and a lot of people who watched it weren't exercising at all. She was gorgeous, and she didn't mind trading on it. After all, her show was called Kiana Tom's Flex Appeal. She knew exactly what she was doing, and so did Playboy—the cover line "ESPN Fitness Guru Kiana Tom: Get Hard in Six Seconds" is one of the least subtle the magazine has ever run. And that's saying something.