is a matchmaking service where beautiful young women (aptly called Sugar Babies) go to hook up with wealthy older men (Sugar Daddies) willing to foot their college tuition. 

According to Brandon Wade, the site's CEO, the highest concentration of sugar babies is in the South, where the women know a thing or two about gold-digging. On Monday, he released a list of "the fastest sugar baby college" showing where the most coeds are using his service. Here it is: 

1. Georgia State University

2. New York University

3. Temple University

4. University of Central Florida

5. University of Southern Florida

6. Arizona State University

7. Florida International University

8. University of Georgia

9. Indiana University

10. Texas State

11. Kent State University

12. Penn State 

13. University of North Texas

14. Florida State University

15.Tulane University

16. Michigan State University

17. University of Ohio

18. Columbia University

19. University of Alabama

20. University of California Los Angeles 

“While some may argue that these women are just using men for their own personal gain, I believe that they are proactive in pursuing a higher education," said Wade in a release picked up by Motherboard

Noting the uptick in college tuition since 2007, he pointed out that the number of undergraduate sugar babies increased from about 38,000 in 2007 to nearly 180,000 in mid-2011. 

[via Motherboard]