A.k.a. The word "Swag," and the idea of "Swag" as a state of being.
Why? Because you're not in Odd Future, and you're not Lil B. Because "swag" is an exclamatory point that has been overused to the point that it can be applied to literally everything and nothing at all. Because using "swag" in sincerity connotes anything but the word's original denotation. And because it makes you sound that much stupider.