Some people are going to be mad about the outcome of the 2012 presidential election for a long time. One man from Pinetop, AZ has taken his disapproval by taking out a full-page newspaper ad, warning anyone that voted for President Obama to stay away from his gun shop. Cope Reynolds runs the Southwest Shooting Authority went extra hard by taking out a full-age ad in the White Mountain Independent.
"If you voted for Barack Obama you business is NOT WELCOME at Southwest Shooting Authority," the ad says. "You have proven you are not responsible enough to own a firearm." According to Gawker, if customers actually abide by the warning, Reynolds will lose roughly 736 potential customers. Reynolds realizes that his new policy is not enforceable, but says it's a matter of principle:
Obviously, this is nothing more than a political statement. Of course, it would be impossible to enforce. If they don't say anything, we'll never know. They could purchase whatever they wanted and they would probably get a big kick out of thinking that they are rubbing it in our face as they walk out the door. Some folks are easily amused that way.
However, if they own up to it, we will not serve them. This goes way beyond gun control, which many think is why we did this. I should have as much right to post a sign on my door as those that post "No Guns" on their doors.
It's not business, it's just personal.