Startup(s): ShoeDazzle.com

With a mildly successful boutique under her garter, Kim K thought it was time to expand her entrepreneurial reach to the Internet. And, to be fair, ShoeDazzle.com is much better than we expected from the former Mrs. Humphries. Woman logon, take a quick survey, and the company's stylists recommend shoes and handbags the customer can rent. It's like Netflix for designer shoes. This is a much better look than that diet pill her and Khloe were hawking.