Amazon's hot new tablet finally hits stores next week. Just how high is anticipation? Well, when ChangeWave and RBC Capital Markets surveyed 2,600 people about the device, a full five percent said they were "very likely" to buy it. That's more than the four percent who said the same about the original iPad in 2010.
Another 12 percent of respondents said they were "somewhat likely" to buy the fire, which beats the nine percent who said the same about the iPad by an even wider margin.
While expectation for the iPad was indeed astronomical, the Kindle Fire's apparently greater initial excitement among consumers makes sense. It's drastically less expensive than the iPad, undercutting Apple's entry-level tablet by $300. Plus tablets as a category are a lot more popular now than they were last year when Steve Jobs and co. were breaking new ground.
For those looking forward to getting their hands on Amazon's $199 little tablet that could, it arrives at retailers November 14.