Like a number of artists, Brooklyn rapper Young M.A. built buzz with a "Chiraq" freestyle back in 2014. M.A. has undeniable skills, but no song to this point has quit connected like her latest record, "Ooouuu." She adopts Bobby Shmurda's flow from "Hot Nigga" over the course of a full song, and the production has an intense, coiled energy. But it's also more atmospheric, and lures you in. The seductive quality of the record is key: Suddenly the details of M.A.'s biography feel more resonant and worth investing time in.