New York City rapper Prince Harvey is getting ready to drop his new album, PHATASS, later this month, but this project isn't like any other rap album ever made, with the entire recording process done at the Apple Store in SoHo. While most people probably don't think about it, the Apple Store is basically like a fully equipped studio, so Harvey had the right idea with this, but as he explained to The Daily Beast, the follow through was pretty complicated and difficult.
"It wasn’t my plan to record this at the Apple Store. First, my computer died. Then my external (hard drive) died. New York is expensive. I couldn’t just buy another laptop. I just thought, ‘I’m going to die before anyone knows I’m hot," Prince said. The actual plan of action to put PHATASS, which stands for Prince Harvey at Apple Store SoHo, wasn't that easy though, with Harvey having to befriend certain Apple employees who would allow him to work on the project, and learn to avoid others who weren't as understanding. "I don’t think I’m poor. Poor is a mentality. I mean, I can be broke—no money in my pocket—but I’ve never been poor. I’ve been rich my whole life," Harvey said.
The tricks Harvey worked out might just be a building block for rappers everywhere, as he found loopholes, such as hiding files in the trash on the computers so they avoid the daily clean sweeps, that ensured his project would live on and see the light of day. And see the light of day it will, as Harvey will be releasing the album on July 26, and with the back story to go along, it might just be a must-listen, if we're being honest. Read his full story via The Daily Beast here.
