After founding All Def Digital and All Def Music, Russell Simmons and Steve Rifkind announce the launch of ADD52, a platform for emerging artists, at SXSW. Serving as an A&R incubator, ADD52 will debut one original music song and video each week by unsigned acts for fifty-two consecutive weeks. 

The platform will use data like watch times and social media activity to find the best talent. Those selected will be eligible for increased production budgets, studio time and industry mentorship as well as exposure on Samsung's new streaming radio service Milk Music.

“For artists, it’s the place to be discovered. For music lovers, it’s the place to discover,” said Russell per a press release. 

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