With the DIY revolution of bedroom laptop producers scoring huge hits, and with established multi-millionaire producers often sticking with the tools they started with back in the basement, it's harder than ever to really say how much a recording cost to make. In fact, the clout of a collaborator with name recognition remains probably the priciest component of most rap records—especially if Kanye is flying someone out to Hawaii or Paris just to work on a song instead of e-mailing their part in. But if something sounds shiny and opulent, if the beat is perfect for Rick Ross to lip sync to inside a giant mansion, then you can't go wrong describing the sound of the track as "expensive."
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more