French Montana dumped up to two feet of snow across a large swath of the east coast in what has to be the greatest promotional stunt of all-time.

Date: January 2

"French Montana drops his new mixtape Coke Boys 4. It's a family affair as the 29-year-old rapper from South Bronx also brings along his crew that shares the same namesake as the mixtape title. Chinx Drugz, Lil Durk, Cheeze, and Flip are all present on this latest installment, as well as outside veteran MC's like Jadakiss and the always-enthusiastic Diddy."—Kyle Kramer