Producer: Peter Cottontale
With Chance starring as Chicago's breakout star of 2013, naysayers have already stepped in claiming Vic sounds too much like Chance, or is a lesser Chance, or why do we need another Chance? Which is all pretty ridiculous for a number of reasons, not the least of which is that he doesn't really sound all that much like him—his voice shows considerably less Lil Wayne influence, and has a steadier tone. Vic was also a local star before Chance; he played Lolla two years before him (in 2011, as a the only rapper in Kids These Days). And the mix of ambitious good kid who's also a little more streetwise than your average backpacker was his lyrical style before many people knew Chance's name.
His INNANETAPE has a distinct sound all its own, too. Although it's tough to say exactly who is responsible for the record's core sound—after all, it was executive produced by Cam from J.U.S.T.I.C.E. League, underrated R&B songwriter Om'Mas Keith, frequent Chance collaborator Peter Cottontale, and Vic himself—I like to consider it the "Cottontale Record," while Acid Rap is the "Nate Fox Record." "Magic" epitomizes INNANETAPE—and by extension, the "Cottontale Record" sound. Drums take up space, sounding like 45's played at 33 and a third, each cymbal and kick full of reverb, like a more organic gated drum. (On the Thundercat-assisted "RUN!" it actually sounds like Wang Chung.) The overall feel is like an ’80s R&B record—like, say, something by Jam & Lewis, or the reference Cottontale himself made when I spoke with him: Bobby Caldwell.
In contrast, the Acid Rap sound is more like a Quincy Jones-meets-Rod-Temperton vibe—the sound is thinner, more agile.