There’s an airtight argument to be made that the day that Billboard decided that the Top 100 chart was open to the possibly perceived as "gamification" of being swayed by YouTube hits is the exact moment that Baltimore club music could crossover and finally have its true moment in the sun. Recently, much has been made of Marina Shifrin's job-quitting creative dance video set to Kanye West's 2005 single "Gone," allowing the now eight-year old single from West's Late Registration album to see a resurgence in digital sales and a high number of YouTube plays to lead the song to re-surfacing in Billboard's Top 20 charts. In this happening (and mainstream labels having a deep desire to discover methods to maintain their bottom line), it's entirely possible that three classic tunes in the history of Baltimore club music - arguably above any three other songs in all other dance genres combined - have the ability (if pushed and marketed to their fullest potential) to be the kind of enormous smash hits that could make the success of Psy's 2012 hit "Gangnam Style," Baauer's "Harlem Shake" or Ylvis' 2013 "The Fox" look like a drop in the bucket.
Classic Baltimore club's insistence on snatching samples from extremely mainstream-friendly sources, or incredible, original and once-in-a-lifetime vocal drops, plus producers being able to flip them in combination with percussive loops that create the insistent urge to dance in a wild manner would appear to be a tremendous recipe for a mainstream label looking to capture the #1 spot using Billboard's new rules. Even more amazing, it would appear that if a label released a three song compilation EP of the soon-to-be discussed Baltimore club classics, then prior to release pulled a Moby and licensed the songs for advertising campaigns alongside creating viral-ready video clips, they could lock down the top of the charts for a significant portion of the year.
There's a part of me that as a music fanatic is angry that the music industry has in many ways literally become a game. As well, there's a part of me that feels like if its become a game, then why not - like with any other game - take to the internet and post the cheat codes so that everyone can win. If correctly deployed, classic Baltimore club music is the ultimate music industry cheat code, and for a small investment (by comparison to potential earnings) can make labels (and DJ/producers) a TON of money.