We're sick of hearing Rick Ross grunts and Waka Flocka chants and lasers and bubbles in trap music. We're sick of hearing the same big house synths. Part of the game is to create your own sounds. Make them unique. Carve out your own brand when making music. And those that are truly designing their own sounds are our favorites to get records from. We know it's going to have unique elements that nobody else has, and it makes us giddy when people surprise us with something we truly haven't heard before.