Two Jewish men and one Korean man walk into a bar...and start a clothing line called Troop Sport. But whatever the group's intentions, rumors took on a life of their own and ended up sinking the company.
In spite of being the favored brand of rapper LL Cool J and a brand run by "oppressed peoples," it became a common gossip that Troop stood for "To Rule Over Oppressed People," and furthermore, that the company was run by the Ku Klux Klan.
Other rumors spread; the company put hateful messages inside the linings of the jackets, unbeknownst to its customers, who were 95% black or latino. This was a wildly specious rumor, but that fact couldn't save the company. Troop went under in five years, even after African-American marketing director Wesley Mallory "sliced open the linings of five such jackets in a store in Montgomery, Alabama, to prove such messages weren't hidden inside."