Bragging about wealth is part of what makes rap fun, in this writer's opinion. But it's a bit of an illusion. Rappers rarely own the items they floss in music videos. Which isn't to say that they don't own very expensive automobiles—just not the ones you see on TV. For many rappers, starting from the bottom isn't going to attract much attention; they need to appear wealthy from the get-go.
But we're not just talking about the typical struggle rappers, vainly trying to advertise success-before-success. Even rappers at the top of the food chain are more likely to use rentals. Nicki Minaj was sued by one rental company after nearly $12,000 in damages were inflicted on the pink 2008 Lamborghini Murciélago she utilized in the "Massive Attack" video.
Can you blame her? If the off-road voyage was going to do thousands in damage, she's probably better off in someone else's auto anyway.