What's love? How about answering a phone call mid shape-up? That's what Jon B. does in his video for "They Don't Know" and he doesn't expect his buddies to understand what him and his girl have. He stays on the line, as he drives to meet her at the local coffee shop, even bringing flowers with him. Jon B. can clearly drop his jacket off his shoulders with ease and style, but how about hooking his girl up? She calls him from a payphone and he answers on cell. Apparently, what "they don't know" is that cutting edge tech trumps flowers any day.