Rare #deepcuts had to be shared person to person via cassette dubs
The relative ease of emailing your friend a YouTube link is awesome, but physically exchanging music forged a real sense of community, something that's desperately missing from a scene that's moved almost exclusively online. In turn, there was more excitement surrounding music, and less of the jaded listeners that plague today's message boards and comments sections. Actual, time-consuming work was contributed to the simple task of finding and listening to music. Thus, it boosted appreciation for and commitment to the culture. The lack of instant gratification also forced fans of hip-hop to broaden their tastes and expand their palettes. There was less ignorance and more people who knew that the fuck they were talking about. And they talked about it. Not typed to each other about it. There's a crucial difference.