Big K.R.I.T. is back today with another sponsored jam. Last week he had a few bars on Joey Bada$$' “Underground Airplay” for Ecko Unlimited and today he links up with 9th Wonder in the name of whisky.

Crown Royal put together this one, entitled "Reign On," and it lets K.R.I.T. take the lead. It's an old-school, up-beat track prominently featuring a sample of the O’Jays’ “For the Love of Money.” Listen to the track and check out a behind-the-scenes video about its origins below.

Listen: Big K.R.I.T. "Reign On (Prod. 9th Wonder)"

[via ConsequenceOfSound]

LIKE COMPLEX MUSIC ON FACEBOOK