Mike WiLL Made It: 10 Beats That Changed My Life

Future f/ Kelly Rowland "Neva End" (2012)

Album: Pluto
Producer: Mike Will Made It
Label: Epic, Free Bandz

"Right after 'Turn On The Lights,' Future was like, 'Pull up that other beat.' He had the, 'You got all the questions and I know all the answers,' part first. He was just freestyling on the beat and then he did, 'We don't wanna never end.' I was like, 'This is damn near like Usher 'You Got It Bad.' But he was spinning it in a different way. He was like, 'Hell no. This isn't like Usher 'You Got It Bad.'' I was like, 'The song don't sound like it, but the whole topic. It's damn near 'You Got It Bad,' you don't want the relationship to end.'

 

I was like, 'It would be so ill if we could get a female R&B artist on here with you.' But we didn't know anybody back then so I was like, 'It is like it is.'

 

"We were just talking about the whole concept of the song, and that's when he started coming with words. He laid the hook down, and then he ended up finishing that song in Miami. We had finished 'Turn On The Lights' in Atlanta a couple days after that night when we did both the hooks and he did the verse. I was like, 'It would be so ill if we could get a female R&B artist on here with you.' But we didn't know anybody back then so I was like, 'Fuck it, it is like it is.'

"Because 'Turn On The Lights' is him looking for a female, he can body that by himself. It's really from one person's point of view. 'I'm looking for her.' With 'Neva End' it's, 'We don't wanna never end,' it's a 'we' so something is missing there. Even if he can still be telling the story from his point of view, he can be sitting around thinking about her like, 'I have this girl and I don't want it to never end.' He pulled it off and it ended up sounding right, but I was just saying, if a female artist was to get on that record, I felt like it would have been that much bigger than 'Turn On The Lights.'

 

We ended up doing like four songs for her album, and I was like, 'You should sing on 'Neva End.' And she did. There's a lot of dope female artists, but I feel like there was only a couple that could pull that off. Kelly's cool enough to do that type of bounce on a beat.

 

"I had already been working with Kelly Rowland. We were going to Atlanta to work at the same time and we were on the same plane and I know there was some talk on who was going to get on the 'Turn On The Lights (Remix).' Future was like, 'Kelly [Rowland] would be hard.' We had Lil Wayne, he wanted to get on it. Drake liked it a lot. Wiz Khalifa liked it a lot. There was a lot of people that liked it. I felt like the 'Turn On The Lights (Remix)' was going to be a movie whoever got on it. People were started to do their own version anyway, so I was telling Kelly we were doing a 'Turn On The Lights' remix. I felt like it would be perfect for her. I asked if she had ever heard 'Turn On The Lights' and she said, 'No, I haven't heard that song.' So I let her hear it while we were on the plane and she felt that.

"We ended up doing like four songs for her album, and I was like, 'You should sing on 'Neva End.' And she did. I re-cut it a couple times to get that right. There's a lot of dope female artists, but I feel like there was only a couple that could pull that off. I felt like Kelly's cool enough to pull that off and do that type of bounce on a beat. I felt like Rihanna would've been ill. I felt like there were only a couple people that could have pulled it off, and Kelly was like the top candidate. It ended up working with her.

"Future hit me back like, 'Man, that shit is hot. We need to just put that shit out.' I said, 'No, we got to put this shit out the right way in a single.' L.A. Reid was like, 'Man, Will, you're a genius. This shit is crazy.' He was telling me he couldn't take it off repeat."

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