11 Things Spotify Needs to Win the Online Music War

Make the business model clearer.

Too many people still ask, "What is Spotify?" Then, to boot, they're usually thrilled when told about how the service works. Perhaps Spotify needs a massive ad campaign that helps get its purpose across to the general population because there are so many music lovers in need of the functionality Spotify offers, who have no idea that what they're looking for already exists.

Tags: spotify
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