15. Juicy J
Juicy J had sold a bunch of records, won an Oscar and starred in an MTV show before the road ran up even though he and Three 6 Mafia were still running, and so they looked down only to realize that they too were about to fall to the ground from about a mile high. (Insert Wile E. Coyote bug-eyes.)
In 2009, as a 34-year-old, Juicy concentrated on a solo career, focusing on the elements that had made him a success in the first place: songs about fucking and getting fucked up, songs about fucking people up. He would not grow with his audience; instead, he would play to frathouses. After two incredible mixtape collaborations with Lex Luger, he joined Wiz Khalifa's Taylor Gang, and now he's a bigger star than ever. "Bandz A Make Her Dance" went from slow-burner to number-one, a strip club anthem that will probably get played at people's weddings.