One Direction, Nominated for "What Makes You Beautiful"
Bias: One Direction made the boy bands cool again. This will be the group's first appearance at the VMAs, and they're also nominated for Best Pop Video. MTV is taking advantage of the group’s heartthrob status, releasing a series of promo spots that feature the gang posing in slow motion.
Merit: One Direction has seen much success back home in the UK, selling 660,000 copies of their album Up All Night as of August. The group is on pace for platinum certification in the States, too. A win Best New Artist win would be the perfect set-up for their next album, Take Me Home.