Similar to the roll out of his previous two albums, West used Twitter to get the ball rolling on G.O.O.D. Music's Cruel Summer album. “GOODMUSIC.THE ALBUM.SPRING2012,” he tweeted to his millions of followers last October.
In April of this year, West released the then untitled project's first single, “Mercy.” On May 23, he debuted his Qatar-shot film Cruel Summer at Cannes, which doubled as an announcement of the album’s title.
Earlier this month, Kanye reportedly played some Cruel tracks in an NYC club, including one called “Perfect Bitch,” dedicated to his girlfriend Kim Kardashian. "I wrote the song Perfect Bitch about Kim," West wrote in a tweet that has since been deleted. On August 2, West tweeted out the artsy album cover.
The album, originally due August 7 and then pushed to September 4, is now apparently slated to drop on September 18. Contributing producer Hit-Boy confirmed that the album is done and that they’re just putting the final touches on it.
If this was another artist, we wouldn’t hold our breath. But this isn't Detox. No matter how many delays an album sees, Yeezy's track record shows that he always comes around, eventually. September 18 should be a go.