Drake, So Far Gone (2009)

DJ Drama: “So Far Gonewas part of the resurgence of the mixtape game. And it made people remember how someone can create a movement. Just to have a project like that be so organic, then produce #1 records off of it, and then go on to sell 500,000, gain him a million-dollar deal, and be Grammy nominated—that’s an amazing feat for a mixtape.

 
Do you know the feeling that Drake probably got from the response [to this tape] after being left off the XXL Freshman cover? Its retribution.
 

“When you listen to the tape, you can really hear where he was supposed to be in the game. I think that was [a second] coming of a new generation of artists putting out projects and making movements for themselves.

“Drake put that out for free but then fans going to stores [to buy it], that set a whole new trend. Also, they didn’t have a DJ on it. Now, the whole concept of ‘No DJ’s on mixtapes’ and artists deciding whether they want a DJ or not on a project comes from So Far Gone.

“Do you know the feeling that Drake probably got from the response [to this tape] after being left off the XXL Freshman cover? Its retribution.”