Target: Nas, Jadakiss, Mobb Deep, Ja Rule, Kelis, Shyne, Fat Joe, Lil Kim Producer: Needlz Album: The Massacre Label: Shady/Aftermath/Interscope
Best Line: "Jada don't fuck with me if you wanna eat/Cause I'll do yo little ass like Jay did Mobb Deep."
No stranger to beef, 50 Cent kicked off the promo campaign for his sophomore album The Massacre by creating a massacre of his own: attacking every rapper in NYC. Well, almost. Feeling a certain way about Fat Joe and Jadakiss appearing on arch-nemesis Ja Rule's "New York," 50 viciously attacked all parties involved. He accused Jadakiss of only popping locally and called Fat Joe on releasing a dud of an album after dropping the massive hit "Lean Back." Heck, even Mobb Deep (who 50 would sign months later), taking a shot for Havoc showing up to Ja's video shoot. The video was an animated mess, but does score points for depicting Nas as "Captain Save Em" chasing down the Kelis "Milkshake" truck.