Label: No Limit
Though No Limit Records came to fruition on the West Coast, first as a record store based in the Bay Area city of Richmond and then as a proper label, its New Orleans–born CEO Master P always left a part of his heart in the 3rd Ward. As he so passionately explains on the intro to "I'm Bout It," Percy could never fully turn his back on his town. Or a money-making opportunity. A defining moment for the label, "I'm Bout It" was P throwing down the gauntlet on the New Orleans hip-hop market, bringing the West Coast G-funk wheeze back home and introducing a bounce rapper named Mia X to the family.