Well, it's official: Prince is a genius. After the Eagles and AC/DC posted huge numbers last year releasing albums exclusively through a Walmart, Prince signed on to release a three-album set for sale only at Target. Mark our words: he'll be platinum by June.
The trend got us thinking that some of these struggling rookie rappers could benefit from the strategy. Granted, big dog retailers like Best Buy and Target probably won't cut exclusive deals with newcomers like Kid Cudi and Asher Roth, but we thought of some less obvious stores that might jump at the chance. Read on to see marketing plans for ten of our favorite up-and-coming MCs...
Album Sold Exclusively At: The Apple Store
Sales Promotion: Goes great with every other cool-but-overhyped piece of electronica. Baby Mama Drama Lightning Deal: Trade in any common Zune and get an autographed picture of Erykah and Jay's baby!
Click NEXT to see our suggestions for Nipsey Hussle, OJ Da Juiceman, Asher Roth, Tyga and Wale.
Album Sold Exclusively At: Hollister
Sales Promotion: Buy the album and Asher Roth himself will pick you up from the mall, buy you a case of Bud Lite, and possibly molest you (offer good for women only)!
Album Sold Exclusively At: Burlington Coat Factory
Sales Promotion: Album located conveniently near all those other things you wanted two years ago but are finally available even though they fit kinda weird now!