sneaker-collaborations

Sneaker collaborations have become commonplace in the footwear industry over the past few decades thanks to brands like Nike, Adidas, and New Balance. Collaborations ivolve an outside entity—like a sneaker store or an artist—working with a footwear brand to create a new version of an existing shoe.

These releases often taken styles from the past and pair them with collaborators like Stussy, Kith, Aime Leon Dore, or Salehe Bembury. Shoes like the Nike SB Dunk have been popular models for collabs, and Virgil Abloh’s Off-White brand had many releases with Nike and Jordan Brand. Another big shoe was Dior’s Air Jordan 1 as well as Kanye West’s Air Yeezy line with Nike. Kith’s Ronnie Fieg has always worked with nearly every footwear brand over the years, even producing his own Air Force 1s. Sacai’s work with Nike, which took off in 2019 thanks to the LD Waffle sneaker, has been big over the past few years. Travis Scott has also worked on Air Jordan and Nike sneakers, with his Air Jordan 1s being some of the most sought-after sneakers.

Streetwear plays a huge role in sneaker collaborations. Brands like BAPE, which became popular for making their own bootleg Nike sneakers, have worked with brands like Adidas and Reebok on collabs in the past. Beyonce has also worked with Adidas, even making her own Ultraboost collaboration shoe. The Nike Air Max line has also had collaborations over the years. Vans has worked with brands like Fear of God. Prada is now working with Adidas Originals. Converse has made their shoes a canvas for partners. Comme des Garcons has been renowned for its Nike work, including a recent Nike Foamposite.

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