Prime Boys
Latest Stories
Jimmy Prime Drops Richie Souf-Produced Track "Just A Little"
Watch Prime's new music video for "Just A Little."
Megan Ebreo2068 days ago
Prime Boys Drop Their Long-Awaited Merch Line
The Toronto hip-hop trio say the line is dedicated to their late brand manager and friend, Ernest "Kosi" Modekwe, a.k.a Koba Prime.
Alex Nino Gheciu2091 days ago
Jay Whiss Pops Some Bubbly to Discuss His Major Label Debut
The Prime Boys rapper talks about his debut LP 'Peace of Mind,' growing up without mentors in the Esplanade, and revealing his true self—all while drinking.
Karen Bliss2358 days ago