Nike and adidas Set For Bidding War Over Andy Murray

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Andy Murray is currently posted in Flushing playing the 2014 U.S. Open championship. He gritted his way to a victory yesterday despite major cramping, and a win isn’t the only good news heading his way.

The U.S. Open is the last major tournament Murray will play before his current adidas contract expires in November. Since Murray signed his $16.5 million contract in 2009 his brand has grown substantially, first with a win at the 2012 U.S. Open, and then a victory at Wimbledon in 2013 that made him a hero in England.

Both Nike and adidas feel that the 27-year-old deserves a big raise. According to reports in the Daily Record, the two sportswear giants are in the middle of a bidding war for Murray, possibly offering up to $83 million. If Nike can snag Murray, it would represent a huge win in tennis. In this breakdown of the brands top tennis players use, Nike and adidas are neck and neck on top. Moving a top-ten player from adidas to Nike could alter the landscape heavily in Nike’s favor.

There is no other information on the length of a possible deal, but keep it locked to Sneaker Report for more as the situation progresses.

[Business Week]

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