Rihanna has quickly become one of the biggest forces in fashion thanks to her impeccable style and seemingly endless flow of Riri-designed gear. Even while on tour, the singer has somehow found time to work on new collaborations. In the past 24 hours alone, RiRi has unveiled an upcoming sunglass collection with Dior and released three new colorways of her Puma creepers. Not to mention her recent boot collaboration with Manolo Blahnik and the $10 million contract LVHM gave her to launch her own beauty line.
But, it's not just the fact that she is constantly dropping new pieces that is impressive, it is her ability to make each one a sell-out item. Thursday's release of her creepers was once again met with great fanfare and pairs sold out almost immediately—upsetting hopeful customers once again.
So, how does she come up with ideas like a pair of denim boot chaps? Well, one lucky fan reached out to Rihanna and actually got a response. Her answer is pure gold.
A few lucky brands have been able to tap into that creativity. Stance and Puma have both made Rihanna a creative director for their brands and it has definitely paid off. Rihanna continues to boost sales at Puma.
Since she is the most marketable celebrity in the world, we are sure there will be even more brands trying to tap Rihanna and her creativity in the future.
