Lemaire is one of those brands that we all want to wear, but only, like, seven of us actually do. Let’s fix that shit. How about 10 of you buy this wool overshirt? You can alternate between black and grey if it makes you feel better. It may cost $425, but what's $425 when you get curved vents and virgin wool? When people are like, "I love the color grey," you can correct them by saying, "Actually, it's lichen gray." No one will ever talk to you again, but who cares? Being a pretentious dickhead who's always correcting people is priceless. And you'll finally own some Lemaire instead of just talking about how great the brand is.
