Earlier today, Drake took to social media to share a link to RAPTORS.COM/OVO, a site that features a countdown to next Friday, March 27. Though his tweet and Instagram post gave no information about the countdown’s purpose, many are speculating it is for the unveiling of the OVO Raptors x Mitchell & Ness collaboration. Why? Well, in addition to the clock, the page also features the logos of OVO, the Toronto Raptors, and the storied sports apparel company.
We first got word this collaboration would be happening last year, after Drake, the Raptors’ global ambassador, confirmed it on Twitter. That same day, the team tweeted out an image showing Raptors gear with Mitchell & Ness branding and OVO gold. So although it's a pretty good guess the site is for the collaboration debut, we won't know for sure until next week.
Stay tuned as more information rolls in.
UPDATE: With only a few more days until the big news is revealed, another teaser has surfaced on social media. Today, a brief video captioned "Raptors.com/OVO" was posted on Instagram, and although it still gives little information about the announcement, we see it is set inside Air Canada Centre, the official stadium for the Toronto Raptors, and features the OVO owl on the big screens.
Check out the clip below.
